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Why Staging Your Investment Home is the Right Play


All the world’s a stage…if you a dramatist or a fan of Shakespeare. And how you stage your home – indeed, if you do stage it, will potentially help real estate sellers sell more quickly and for a higher price.

According to the Business Dictionary, home staging is “The act of making an unfurnished house appear lived in to entice buyers to purchase the property. The goal is to make the buyer feel at home when he/she tours the property.”

The National Association of Realtors, in the infographic below, described the impact of home staging as positive.

Some highlights from the research:

  • 81% of buyers found it easier to see a house as their home when staged

  • 32% of buyers’ agents said that buyers offered 1-5%more for a stage home than a non-stage property.

  • 28% of buyers of staged homes overlooked other faults.

  • 16& of buyers agents thought that staged homes got offers that were 6-10% higher than non-stages houses.

The most important rooms to stage were the living room, kitchen, and bath, in that order.

For more information on why your should consider investing in a professionally managed portfolio of single-family homes, please contact Harold Willig at 917-209-4452 or harold.willig@springviewinvestments.com

Harold Willig is the Manager of SpringView Investment Management, LLC, which he founded in 2012. Mr. Willig also served as HFZ Capital Group’s Chief Financial Officer, and was responsible for the oversight of HFZ's Finance and Accounting team. He has over 16 years of finance and accounting experience. Mr. Willig also ran a consulting practice and provided valuation, analysis, and transactional support services to multi-billion dollar real estate companies. Previously, Mr. Willig served as the Senior Controller and Vice President of Financial Analysis and then the Chief Financial Officer of the Athena Group, a multifamily development company and fund manager.

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