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A Different Demographic Look

Boomers, Millenials, Gen X, Gen Y, the Greatest Generation: these are they typical way many demographers look at us, and how the different cohorts may look at the world differently.

But in their recent book “The Big Shift” by John Burns, Founder of John Burns Real Estate Consulting, has broader take. He looks at the decade in which you were born to find distinctions in perspectives, values, and opinions, and on how your decade of birth impacts your views on housing.

One pertinent fact: people born in every decade since the 1940s has between 40 million and 45 million people currently living in the US.

Burns see the four biggest influencers as:

1. New technologies

2. Government policies

3. Economic growth

4. Societal shifts

For more about the book on the big shifts to come, and how they may affect your long-term real estate investment decisions, click here.

Consider investing in a professionally managed portfolio of single-family homes? Please contact Harold Willig at or 917-209-4452.

Harold Willig is the Manager of SpringView Investment Management, LLC, which he founded in 2012. Mr. Willig also served as HFZ Capital Group’s Chief Financial Officer, and was responsible for the oversight of HFZ's Finance and Accounting team. He has over 16 years of finance and accounting experience. Mr. Willig also ran a consulting practice and provided valuation, analysis, and transactional support services to multi-billion dollar real estate companies. Previously, Mr. Willig served as the Senior Controller and Vice President of Financial Analysis and then the Chief Financial Officer of the Athena Group, a multifamily development company and fund manager.

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