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How Technology Has Disrupted Home Sales [Infographic]

Selling or buying a home is a bit less technical and obtuse these days, mostly due to all things online—websites and apps for buying, selling, renting, and research.

The big disruptor trends include:

Less Time to Sell a Home

Zillow, Trulia,, and Redfin, among others have made home shopping easy for homebuyers—and renters—to research available properties, financing options, neighborhoods and more, from their computer

The Rise of Professional Landlord

Technology has enabled a new professional landlord class, such as American Homes for Rent, Starwood and several more to price, compare and buy and rent hundreds of properties at one time.

The Development of Home Sharing

Have you ever used airbnb or HomeAway to list your home for a short-term rental, or found a short-term space in a house in another city rather than stay at a hotel? If you have, you are not alone. Both airbnb and HomeAway have made it relatively easy for homeowners and renters to go online and find accommodations. The result: owners get more income and renters save money. According to a 2016 Pew Research study, “11% of American adults have used an online service such as Airbnb, VRBO or HomeAway to stay overnight in a private residence, but half have never heard of these services before.”

Less Worry About Selling

Opendoor and OfferPad will offer to buy your home in as little as three days. The have become in effect a cash middleman to speed the selling process.

Many thanks to John Burns Consulting for the infographinc below.

Consider investing in a professionally managed portfolio of single-family homes? Please contact Harold Willig at or 917-209-4452.

Harold Willig is the Manager of SpringView Investment Management, LLC, which he founded in 2012. Mr. Willig also served as HFZ Capital Group’s Chief Financial Officer, and was responsible for the oversight of HFZ's Finance and Accounting team. He has over 16 years of finance and accounting experience. Mr. Willig also ran a consulting practice and provided valuation, analysis, and transactional support services to multi-billion dollar real estate companies. Previously, Mr. Willig served as the Senior Controller and Vice President of Financial Analysis and then the Chief Financial Officer of the Athena Group, a multifamily development company and fund manager.

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