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What to Expect When You’re Renting to a Millennial [Infographic]

While not a homogenous group, the marketing cohort known collectively and popularly as Millennials – those born between 1977 and 1995 – generally have habits that differ from than their elders.

How do the generational habits below impact investors in single-family homes? The fine folks from Appfolio have created an infographic with these key insights:

1. They love their animals. Have a pet friendly policy.

2. They are growing up and having kids. Have a kid-friendly policy and provide tips on child proofing.

3. They cook-in more than previous generations. Make sure your kitchens are modern and/or large enough to support maximum cooking time.

4. They rarely write checks. Accept online payments.

They text a lot. Text them back.

See more here:

Consider investing in a professionally managed portfolio of single-family homes? Please contact Harold Willig at or 917-209-4452.

Harold Willig is the Manager of SpringView Investment Management, LLC, which he founded in 2012. Mr. Willig also served as HFZ Capital Group’s Chief Financial Officer, and was responsible for the oversight of HFZ's Finance and Accounting team. He has over 16 years of finance and accounting experience. Mr. Willig also ran a consulting practice and provided valuation, analysis, and transactional support services to multi-billion dollar real estate companies. Previously, Mr. Willig served as the Senior Controller and Vice President of Financial Analysis and then the Chief Financial Officer of the Athena Group, a multifamily development company and fund manager.

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