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Zillow Group CEO Bets the Farm on its Mobile App


Spencer Rascoff, the CEO of Zillow Group, is one very smart guy.

Years ago, emboldened by the iPhone’s capability to run 3rd party applications, Rascoff decided to shift Zillow’s entire business future to mobile.

On a recent podcast (The Forbes Interview), Rascoff talks about a new sales portal that Zillow is experimenting with called “Instant Offers.” With this portal, home buyers can just take a look at a property, click, and make an offer.

Rascoff talks about many topics here, including his strategy for turning Zillow into one of the most popular apps, and also the latest trends in the trillion-dollar real estate business.

To hear the full podcast, click HERE:

Consider investing in a professionally managed portfolio of single-family homes? Please contact Harold Willig at harold.willig@springviewinvestments.com or 917-209-4452.

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