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New Startup Looks for Small Investors for Hot SFR Market

Roofstock, a company that operates a website through which investors buy and sell occupied rental properties without disturbing tenants, has launched a marketplace where investors can buy stakes as low as 10% in single-family rental homes.

The company’s executives say they hope to make housing investments more like buying stocks and bonds at a time when investors are rushing into the SFR market.

The idea for small investors is to buy stakes in a number of individual homes. That allows investors to pinpoint their investments without spending all their money on a single property.

Roofstock Chief Executive Gary Beasley says his new venture is aimed at investors who want more direct exposure to rising rents and home-price appreciation than they might get buying single-family home stocks, but who aren’t interested in becoming landlords themselves.

Read on HERE:

Consider investing in a professionally managed portfolio of single-family homes? Please contact Harold Willig at or 917-209-4452.

Harold Willig is the Manager of SpringView Investment Management, LLC, which he founded in 2012. Mr. Willig also served as HFZ Capital Group’s Chief Financial Officer and was responsible for the oversight of HFZ's Finance and Accounting team. He has over 16 years of finance and accounting experience.

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